Content Guidelines

behind the scenes at beyond

Content Guidelines African Business Directory

Afranax is a directory of Africa business, for business to business networking. Businesses can find, connect, and communicate with other businesses in their community and in the network.

Businesses can set up a free account, post comments, photos, videos and communicate with other businesses, and their customers. Businesses and customers can rate, write and view reviews.

General Guidelines

Afranax allows businesses to post content, reviews, photos, videos, events, schedule appointments, direct messages, comments and more. The guidelines below help guide and specify what contents and contributions that are allowed.

  • Inappropriate content: Colorful language and imagery is fine, but there’s no need for threats, harassment, lewdness, hate speech, and other displays of bigotry.
  • Conflicts of interest: Your contributions should be unbiased and objective. For example, you shouldn’t write reviews of your own business or employer, your friends’ or relatives’ business, your peers or competitors in your industry, or businesses in your networking group. Business owners should not ask customers to write reviews.
  • Promotional content: Business Owners can add promotional content to their business account profile page. Let’s keep the site useful for business research, inquiries, and consumers and not overrun with commercial noise from every user.
  • Relevance: Please make sure your contributions are relevant and appropriate to the business. For example, reviews aren’t the place for rants about a business’s employment practices, political ideologies, extraordinary circumstances, or other matters that don’t address the core of the consumer and other businesses experience.
  • Privacy: Don’t publicize other businesses and customer’s private information. Please don’t post close-up photos or videos of customer’s or businesses without their permission, and please don’t post customers’ full names unless you’re referring to businesses who are commonly identified by or commonly share their own full names.
  • Intellectual property: Don’t swipe content from other sites or users. Write your own reviews, and take your own photos and videos, please.
  • Demanding payment: Beyond simply asking for a refund to remedy a bad experience, you should not use removing or posting your review to extract payment from a business, regardless of whether you’ve been a customer.

Review Guidelines

The best reviews are passionate and personal. They offer a rich narrative, a wealth of detail, and a helpful tip or two for other consumers and businesses. Here are some additional thoughts for conscientious reviewers.

  • Personal experience: We want to hear about your firsthand consumer or business experience, not what you heard from your co-worker or significant other. Try to tell your own story without resorting to broad generalizations and conclusory allegations.
  • Accuracy: Make sure your review is factually correct. Feel free to air your opinions, but don’t exaggerate or misrepresent your experience. We don’t take sides when it comes to factual disputes, so we expect you to stand behind your review.
  • Review updates: Review updates should reflect a new experience or interaction with the business. Don’t tell the same old story you’ve already told.

Photo and Video Guidelines

Business photos and videos should be broadly relevant to the business and reflect the typical consumer, business experience (e.g., what the business looks like, what the business offers, etc.).

If you post a photo or video that showcases a more unique personal experience with a business (e.g., your smiling group of friends at the bar, the fly in your soup), we may remove it from the photo gallery for the business, but it still may appear alongside your review if you write one about the business.

Ask the Community

We know that being able to ask and answer questions from the community about a business is extremely valuable, but as they say, with great power comes great responsibility. Here are some things to think about when interacting with other users and businesses via questions and answers.

  • Be helpful: A lot of people will benefit from your questions and answers, so stick to questions that are also relevant to others, don’t ask loaded questions or make presumptions, and keep the tone civil and non-argumentative. A little humor is fine, but if you really don’t have anything meaningful to add, best not to say anything at all.
  • Be specific: Although broad questions and generic answers may get a large response, they might not provide quality information you’re looking for. By adding more context and details into your questions/answers you’ll get more focused information and meaningful conversation. Also, keep your questions limited to the business at hand. Topics like “what is the best restaurant in town” are best asked in the search.
  • Be clear: If your question isn’t easy to understand, it is less likely to receive any answers. Ensure your questions have as much detail as possible to get the best possible answers.
  • Avoid: Answering a question with another question; this detracts from the original question and is not very helpful. 

Business Account Guidelines

Business representatives should be getting in on the act, too. Some words of wisdom:

  • From the Business: You can tell people and other businesses something special about your business. Please keep it relevant: don’t use this to attack your competitors, reviewers, or Afranax, and don’t use it to seed keywords or post special offers or promotions — we’ll remove them if we see them.
  • Public Comments: Direct messaging is often the best way to resolve a dispute with an unhappy customer or other business, but business representatives can also address issues publicly by posting a public comment. As with direct messaging, we ask that business representatives upload a clear photo of themselves to help personalize their message. Don’t use public comments to launch personal attacks, advertise, or offer an incentive to change a review.
  • Video and Photos: Videos are a great way for advertisers to promote themselves on Afranax. Be as creative as you can, but please keep it clean. We’re do not support or allow imagery or video showing violence, drug use, nudity, near nudity, or suggestive acts. Also, please don’t use your video to disparage other businesses, users, or Afranax; request or solicit reviews from users; or respond to user or other business reviews.
  • Don’t ask for reviews and don’t offer to pay for them either: Please don’t ask your customers to review your business on Afranax. Over time, solicited reviews will create bias on your business page — a bias that savvy consumers and potential business partners can smell from a mile away. You should also never offer compensation (discounts and freebies) in exchange for reviews.